Upon conducting extensive research, we learned two very important facts:
Existence is suffering and life is pain.
Luckily, Bengay is a pain-relief cream.
It can help with some of life's suffering but not all of it.
A film noir based on existential musings
Limited edition packaging with a very specific disclaimer claim
Posters that provide an ounce of relief while still questioning your existence
THE WORLD’S TINIEST VIOLIN
Bengay will have pain-relief stations at marathons, triathlons, etc.,in which Bengay products will be distributed for physical pain, and items like the world’s tiniest violin will be given for emotional pain.
We will also give out temporary tattoos, that fade away, just like pain.
Art Director: Shifra Samuel
Writers: Jack McNamara, Shifra Samuel
Strategist: Andrew Tuchow