Student Spec Work
Bengay is a pain-relief cream for minor, physical pain.
It can help with some of life's suffering but not all of it.
Limited edition packaging
We would distribute these in upscale, boutique hotels like The Standard and SoHo Grand.
We would place these in gyms like Equinox and Soul Cycle.
Bengay will have pain-relief stations at marathons, triathlons, etc.,
in which Bengay products will be distributed for physical pain, and items like the world’s tiniest violin will be given for emotional pain.
We will also give out temporary tattoos, that fade away, just like pain.
Wandered through the abyss with Jack McNamara (CW) and Andrew Tuchow (ST)