Upon conducting extensive research, we learned two very important facts:
Existence is suffering and life is pain.

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Luckily, Bengay is a pain-relief cream.
It can help with some of life's suffering but not all of it.


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A film noir based on existential musings

 
 

Print

 
 
 
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PACKAGING REDESIGN

Limited edition packaging with a very specific disclaimer claim

 
 

DEMOTIVATIONAL POSTERS

Posters that provide an ounce of relief while still questioning your existence

 
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THE WORLD’S TINIEST VIOLIN

Bengay will have pain-relief stations at marathons, triathlons, etc.,in which Bengay products will be distributed for physical pain, and items like the world’s tiniest violin will be given for emotional pain.

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DEMOTIVATIONAL POSTERS

We will also give out temporary tattoos, that fade away, just like pain.  


Art Director: Shifra Samuel
Writers:
Jack McNamara, Shifra Samuel
Strategist: Andrew Tuchow