Student Spec Work

bengay

Bengay is a pain-relief cream for minor, physical pain
It can help with some of life's suffering but not all of it. 

tv spot

 
 

Print

 
 
 
Print 1.jpg
 
 
Print 3.jpg
 

Limited edition packaging

We would distribute these in upscale, boutique hotels like The Standard and SoHo Grand. 

 
Packaging.jpg
 

demotivational posters

We would place these in gyms like Equinox and Soul Cycle. 

 
Gym TearAway.jpg
 
 
Gym mockup.jpg
 
 
 

pain-relief stations

 

Bengay will have pain-relief stations at marathons, triathlons, etc.,
in which Bengay products will be distributed for physical pain, and items like the world’s tiniest violin will be given for emotional pain.

Pain Relief Station.jpg
Tiniest Violin.jpg
 

We will also give out temporary tattoos, that fade away, just like pain.  

I feel nothing.jpg
It only hurts.jpg
Pain Like Life.jpg

Wandered through the abyss with Jack McNamara (CW) and Andrew Tuchow (ST)