For the holiday season, Apple wanted to send an uplifting message to creators all over the world.
Share Your Gifts is an animated short film about a young woman’s journey to find the courage to share her creativity with others.
To supplement the film, we created these contextual how-to’s featuring some of the creators behind the film.
We also created a children’s book that wasn’t produced but really captured the heart behind the film.
Agency: TBWA\Media Arts Lab
Chief Creative Director: Brent Anderson
Global Creative Director: JD Jurentkuff
Creative Directors: Jeremy Wirth, Jed Cohen
Sr. Art Director: Diogo Valim
Sr. Copywriter: Bruno Barbieri
Art Director: Kim Nguyen
Copywriter: Josh George
Jr. Art Director: Shifra Samuel
Jr. Copywriter: Lamar Phillips