Boobs may be close to our hearts, but they don’t get the love they deserve.
They’re stuffed, shoved, and thrust into ill-fitting bras that offer no physical or emotional support.
Thirdlove is an online bra company that values fit and comfort over everything else. 
They help de-stress your breasts and hakuna your tata’s.
They're the type of bras that boobs would make if boobs made bras. 


PRINT

 
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PACKAGING REDESIGN

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CUSTOM BRA EMBROIDERY

Customers can choose to have their bra’s embroidered with an uplifting message

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SOCIAL

Instagram posts that extend the campaign and highlight real product benefits

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PRODUCT INNOVATION

A Freshifier™ spray that keeps your bra’s clean and fresh in between washes.

 
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A deodorant stick that gets rid of gross under-boob sweat!

 
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EXPERIENTIAL

A product line extension into swim wear

 
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Art Director + boob enthusiast: Shifra Samuel
Writer + fellow boob supporter:
Brianna Gross