Is it possible to design, edit, animate, create music, color correct, film, and produce an entire campaign with just an iPad?
Obviously, we had to try! A New Way To is the first ever campaign to be ENTIRELY designed and produced on the iPad.


We brought it to life with zippy :60 tutorials that help people with real tasks and needs.



Agency: TBWA\Media Arts Lab
Chief Creative Director: Brent Anderson
Global Creative Director: Chuck Monn
Creative Directors: David Zorn, Rohit Thawani
Lead Experience Designer: Nick Todd
Lead Experience Designer: Erik Lund
Art Director: Shifra Samuel
Copywriters: Kevin Fitz, Lamar Phillips
Designers: Donna Tiao, Jacob Halpern