Apple - Share Your Gifts
Share Your Gifts is a heartwarming animated film depicting a young woman's journey to embrace her creativity. In a move to celebrate the collective genius behind this project, we turned the spotlight on the creators themselves, exploring how they use their personal Apple devices to fuel their creativity and individual artistry.
Role: Set Art Direction, Interview Pre-production
How I Create — Music
Billie Eilish and Finneas give us a peek into their process of making music together. We witness the intimate act of creating a song from scratch - how a song can encapsulate an emotion, a color, even the quality of light.
How I Create — Portraits
Sana Srinivasan creates illustrations that convey the maximum with the minimum. Embracing simplicity, she crafts art that speaks volumes, encouraging creators to express freely and know when to let your work breathe on its own.
How I Create — Stories With Color
Debra Cruchon weaves intricate color scripts that that evoke deep emotions. We learn how shades can narrate stories of passion, tranquility, and love, shaping the audience's journey.
How I Create — Lettering
Marla Moore creates typography that explores sentiment and design. She aims to give shape to feelings, ensuring that every curve and line in her typography resonates with a distinct significance.
PRESS
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Apple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take To Heart
Adweek
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Apple's new holiday ad wants you to share your creativity with the world
Fast Company
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Apple's new holiday ad is a heartwarming, Pixar-inspired animated short
Mashable